Digital marketing strategy: Seven tactics to consider

By Maria Potter – digital executive

A digital marketing strategy helps businesses to define their goals and develop a digital marketing plan that reaches out to their desired audience. Our Nottingham-based digital marketing team has experience in delivering multi-channel digital marketing campaigns, providing direction and a framework for evaluating outcomes.

What is a digital marketing strategy?

A digital marketing strategy is crucial to growing your business. An effective strategy is all about engaging and communicating with existing or potential customers across every suitable digital channel. Here are the key benefits to implementing a digital marketing strategy:

Cost-effective compared to traditional marketing methods.
Results are measurable.
It is easier to adapt and change the strategy reactively.
You can engage and focus on the prospects who are most likely to use or purchase your product and service.
Can help to improve your conversion rate and the quality of your leads.

Top seven tactics to use in your digital marketing strategy

Let’s take a look at seven tactics to consider when implementing a digital marketing strategy for your business.

1. Social media

Social media marketing is an essential tactic to consider when creating a digital marketing strategy. Social media allows a business to reach a wider audience and also a specific and targeted audience. Every social media channel features content in different forms and different user demographics but most are video or static image focused.

2. SEO

Without investing in SEO for your business and maintaining a presence on Google, your business will not have a crucial competitive advantage. SEO, also known as search engine optimisation, is the process of optimising your website to rank higher in search engine result pages.

SEO helps to increase brand awareness, generate quality leads, boosts credibility, encourages users to stay on your website and helps to boosts your long-term marketing strategy.

3. Email marketing

Email marketing is a great way to communicate with your audience as you can promote content, share discounts and information on events. With email marketing, you can grow your customer data by collecting their details across various touchpoints. You can also segment your customer data and send them personalised emails about any news and events.

4. PPC Google advertising

Pay Per Click drives traffic to your website through featuring your site in a slot that appears at the top of results pages and paying Google every time your ad is clicked. PPC is one of the best ways for your target audience to discover your brand and services and come directly to your website. PPC campaigns analyse locations, interests, search terms, previous purchases and demographics to get the best results and increase profits for you and your business.

5. Content marketing

Content marketing should be considered within your digital marketing strategy as it lets you personalise your outreach to different customers. Whether you’re looking to increase brand awareness, drive traffic to your website or convert leads into customers, there are a range of content marketing tactics which help contribute to your long-term success.

6. Website design and development

Your website is the first point of contact for most potential customers, so it is important to keep your website up to date and banish any pesky bugs and glitches. This will help to make your website more search engine friendly, provide a great user experience and help to improve the conversion rate.

7. Affiliate marketing

Affiliate marketing is the process of promoting businesses, products and services, in return for a small commission for each sale. Many bloggers and influencers use their blogs and social media platforms to promote products and services in this way. Affiliate marketing is worth considering, as influencers have dedicated social followings and can give you access to an engaged audience that trusts the influencer.

Talk to our Nottingham digital marketing team

Need help implementing a digital marketing strategy? Our digital marketing Nottingham team is led by Becky Cleary with support from a wider team of PPC, SEO and social media professionals. Get in touch today and get a free digital marketing consultation from our digital marketing Nottingham specialists. Whether you are looking to implement SEO, PPC or affiliate marketing, our team can audit your existing content and get you on track to success.