BUILDING PRODUCTS

Thoughtfully curated content that builds brands.

BUILDING SUPPLIES AND CONSTRUCTION PRODUCTS PR AGENCY

Cartwright’s award-winning building products team has a wealth of experience in promoting building supplies, from the external envelope through to interior solutions such as facades, cladding, insulation, roofing, windows and doors. We are also experts in landscaping materials, aggregates, civil engineering, manhole covers, gullies and grates.

We have a specialist team with more than 25 years’ experience of providing PR, marketing and digital solutions for leaders in domestic and commercial plumbing and heating products. They include household name boiler brands, low-carbon air source heat pumps, solar PV, heating controls and hot water cylinders.

Our HVAC experience spans UK distributors, associations and technical service providers for consumer, independent traders, local authority, specifier and contractor markets.

OUR CLIENTS

WHAT CAN BUILDING PRODUCTS PR DO FOR YOU?

Through an integrated PR, digital and marketing-led approach, we recommend campaigns that are multi-channel in order to meet a variety of awareness and conversion-driving objectives.

From achieving widespread media coverage across the trade titles that matter most to you, to crafting in-depth case studies, roundtable event discussions, white papers and digital strategies that will drive leads – we’re ready to propel your business to the top of the market.

Our team’s comprehensive knowledge of the sector means that our campaigns are always tailored to reach the right audiences. Forget hand-holding, our independent content specialists propose timely, data-driven ideas that gain media exposure and communicate your brand’s place in the market.

Our full-spectrum communications service ensures that your vision for growth turns into a reality. Whether you’re at the start of your journey, looking to open up new markets or in need of a total brand overhaul, we can help with everything from planning applications to creative workshops.

OUR RECENT WORK

The Build Chain

Wrekin

Sustainable Building Services (UK) Ltd

HOW WE GROW AWARENESS OF YOUR BUILDING PRODUCTS

We know how to tap into the industry’s hot button issues, raise profiles through the strategic use of content on and offline, and generate excitement and footfall at events.

7 ways we can help you.

Become thought leaders in key print and digital press publications and journals
Organic and paid search engine optimisation (SEO), pay-per-click (PPC) and top-notch web design
A multifaceted rebrand service to make sure you outshine the competition
Interactive workshops to find your brand voice and much more
Tried-and-tested crisis comms service to react in a flash
Industry-leading case study, blog, white paper and feature content created by construction-fluent writers
Organic and paid strong social media strategy to encourage impressions, engagement, click-through rate and goal completions

CLIENT FEEDBACK

★★★★★ 5/5

"We asked the Cartwright team to help as we considered how to tie all our different products together under one umbrella. We knew the end goal but were unsure how to get there. All the product category logos were redesigned, with a colour scheme that reflected the product but also made it clear they came under the flagship company PermaGroup, explaining how we provide ‘permanent solutions to age old problems’. This means there is a solid, clear storyline behind each category, which also helps to cross-sell each brand. We were so pleased with the results that we decided it should have its own website - and we now use this new branding across all our marketing."

"We started using PR for the first time not knowing really what to expect – we were guided through the maze by the Cartwright team. I was taken aback by the attention to detail and creativity of the team. It opened up avenues and angles to our prospective markets we didn’t even think about. They have really raised our image and profile within our sector, to the point where business associates are noticing a difference. I have really enjoyed my journey so far and cannot thank them enough."

OUR TEAM

With no topic too technical and no audience too niche, our team thrives on a challenge and seeks to create standout ideas that can be quickly developed to deliver on set objectives.

Our director Rose Hayes has worked with leading manufacturers such as Jeld-Wen and Marley Eternit as well as merchants, including ten years working with Travis Perkins plc and its brands Plumbing Trade Supplies, City Plumbing Supplies, CCF, BSS Industrial, Travis Perkins, Benchmarx, Keyline, and Sustainable Business Solutions. This is in addition to four years working with the building products team of Tarmac.

GET YOUR FREE BUILDING PRODUCTS PR CONSULTATION NOW!

Ready to take action? Claim your free 30-minute consultation today and our team will audit the content in your current PR strategy, website or social media channels to get you on track to success. We look forward to speaking to you.