"We asked the Cartwright team to help as we considered how to tie all our different products together under one umbrella. We knew the end goal but were unsure how to get there.
All the product category logos were redesigned, with a colour scheme that reflected the product but also made it clear they came under the flagship company PermaGroup, explaining how we provide ‘permanent solutions to age old problems’. This means there is a solid, clear storyline behind each category, which also helps to cross-sell each brand.
We were so pleased with the results that we decided it should have its own website - and we now use this new branding across all our marketing."