Atkins Search SEO Results | Cartwright Communications

ATKINS SEARCH

SEO

increase in
application submissions

0 %

increase in
impressions

0 %

jobs placed
in six months

0

BACKGROUND

Atkins Search is a market-leading recruitment agency, delivering permanent and temporary recruitment solutions throughout the East Midlands, West Midlands, north west, London and Yorkshire regions.

Our goal was to increase brand awareness, drive on-page traffic and increase application submissions and job placements.

APPROACH

We identified that the client’s job vacancy pages were only on the website for a short period of time until they were fulfilled, so Google was not crawling them and they were not performing in search results. To enhance the visibility, we recommended creating permanent specialism pages to target job-specific queries. We also reviewed the user experience of the site by conducting a technical SEO audit to measure the website health and check for any required technical fixes.

We built pages targeting quantity surveyor jobs, project manager jobs, site manager jobs, building surveying and construction design – all of which saw significant spikes in traffic over the initial six-month period.

RESULTS

Several keywords climbed a number of positions in Google including:

‘Quantity surveyor jobs in Nottingham’

is in position 12, after not ranking in Google

‘Project manager jobs Leicestershire'

has climbed 47 positions and is in position 11

‘Site manager jobs Leeds'

is in position 7 and on the first page of Google after not ranking at all

As a result of this, in the last six months we have seen a 202% increase in impressions and 118% increase in website clicks. The total number of keywords has increased by 133%, and we have also increased the quality of these. Atkins Search is ranking for 21 keywords on the first page of Google, compared to 15 in July 2024.

All the specific job specialism pages have had over 19,600 users visit them, resulting in application submissions increasing by 525% in the last year.

Out of all the applicants who found the job offering through organic search:

58 were submitted for jobs

17 of those 58 applicants were selected for interviews

7 applicants were successful and accepted the position

If you’d like to know more about what we can do for your business, contact us today for a free SEO consultation with our expert team.

FEEDBACK

★★★★★ 5/5

"The team at Cartwright has been so easy to work with. Right from our initial meeting, they understood what we were trying to achieve, addressed any skepticism we had and explained their approach in clear terms. The team is incredibly knowledgeable and clearly understands our industry, and the results speak for themselves - working with Cartwright has delivered real business impact for us."