Branston at Christmas
BACKGROUND
Working closely with national potato supplier Branston, to develop an innovative Christmas campaign to raise consumer awareness of potatoes during the holiday season and drive sales, nationally.
APPROACH
Working closely with national potato supplier Branston, we commissioned an online YouGov survey of more than 1,800 members of the public to discover the nation’s preferred Christmas dinner plate.
Easy implementation was key during the client’s busiest time of the year. This resulted in a National press release, 11 regional press releases and creation of an infographic.
RESULTS
‘The Great Mash Divide’ created a viral national consumer debate, obtaining coverage in national newspapers (both online and print), regional and national broadcast channels and was shared across major influencer channels.
Contact us today for a free PR consultation with our expert team.
