Clegg Food Projects
positioned 1-5
website impressions
website clicks
BACKGROUND
Clegg Food Projects is a national designer and constructor of food manufacturing and distribution facilities with more than 40 years’ experience in the sector.
Part of Clegg Group, the firm has worked for a number of household brands, both in the UK and abroad, across a wide range of sectors including bakery, beverages, dairy, fresh and frozen produce and many more.
Our goal was to increase brand awareness, drive on-page traffic and improve leads via fresh and optimised content.
APPROACH
We optimised existing pages and created new pages to improve rankings for key service offerings. We drafted copy and built landing pages for services including ‘gigafactory construction’, ‘clean room construction’, ‘advanced manufacturing’ and ‘brewery construction specialists’.
We have been writing in-depth blogs around industry keywords, answering as many related queries and long-tail keyword phrases as possible to improve rankings such as ‘food factory design trends’.
We reviewed the user experience (UX) of the site, conducted a thorough SEO audit, which analysed competitors and identified how to increase engagement rate across the site. We made recommendations on how to improve the UX and engagement rate for both desktop and mobile.
RESULTS
Ten keywords climbed a number of positions in Google and are now in position 1-5 including
‘Sandwich factory construction’
is in position 14, compared to position 33 in December
‘Clean room construction’
has climbed 61 positions and is in position 1
'Factory design and build’
moved up 6 positions and is position 1
As a result of this, we have seen an increase in website sessions and 56% of all traffic coming from organic search.
In the last six months, there has been a 93% increase in website clicks and 92% increase in website impressions. Keywords in position 1-5 have increased to 47, compared to 27 at the start of 2023, resulting in a 42.55% increase. Clegg Food Projects domain authority has also increased from 16 to 19.
Contact us today for a free SEO consultation with our expert team.
