“Why Sustainability is a Concrete Matter: Reducing Carbon and Cost from Concrete Batching Plant Operations” needed to address how inefficiencies in the plant and process leads to wasted materials, unnecessary energy expenditure and increased maintenance interventions – which ultimately result in avoidable carbon and higher operating costs.  

By combining commentary from sustainability expert Dr Miles Watkins, client case study testimonials and industry statistics, Cartwright was able to detail evidence in the report about why a new approach was needed – across both an environmental and cost-saving perspective – and ultimately how ConSpare could support via its innovative batching plant equipment. 

We drafted and designed the authoritative white paper in time for it to be launched at the UK Concrete Show by James Bullock, managing director at ConSpare. To widen the reach of ConSpare’s desired target audience of concrete plant production managers, commercial infrastructure sales and sustainability managers, we combined media relations and a LinkedIn paid advertising distribution strategy. This was designed to raise brand awareness and direct prospects back to the ConSpare website and landing page, where data capture was used to facilitate valuable white paper downloads.