CPW
positioned 1-5
backlinks
domain authority
BACKGROUND
CPW is an international mechanical and electrical (M&E) and sustainability consultancy with more than 300 staff based across 13 UK and international offices.
To increase its visibility for mechanical and electrical engineering services in specific locations, grow site traffic and ultimately improve the number of enquiries, we focused on creating copy for existing location pages and creating new service-related landing pages for its top locations.
We also produced in-depth blogs around industry keywords, answering as many related queries and long-tail keyword phrases as possible to improve rankings.
APPROACH
We created new service landing pages for four key locations across the UK with carefully crafted, search engine optimised (SEO) copy. We also improved form visibility on contact pages to make it easier for users to get in touch and produced optimised blogs around sector keywords to increase engagement and keep users on the site.
As well as updating the meta data sitewide, improving overall site health through link audits and interlinking, we conducted extensive competitor analysis to underpin our digital strategy.
RESULTS
The main service-based location pages including Bristol, Oxford and Leeds now rank in position 1 and 2 for MEP engineering, with the bulk of the users coming from organic search, followed by direct traffic. Total keywords in position 1-5 have increased from 41 to 78 during a six month period only. This is a significant uplift of 62%.
The domain authority has increased from 26 to 33 in six months, with a total of 7.2K backlinks. Domain authority is important, because it shows the growth of backlinks we achieve, and can help increase website rankings in Google. We achieved 14 do follow backlinks, with the highest domain authority rating of 47 from PBC Today. Impressions have also increased to 365K from July to December, compared to 358K in the previous six months.
Contact us today for a free SEO consultation with our expert team.
