Gascoines SEO Results | Cartwright Communications

Gascoines

SEO

increase in
Ravenshead keyword impressions

0 %

increase in
Southwell keyword impressions

0 %

increase in
total keywords

0 %

BACKGROUND

Family-run estate agency Gascoines has more than 70 years’ experience in Nottinghamshire’s property market.

Our goal was to increase brand awareness within the Southwell and Ravenshead area, and of the new homes available to buyers and tenants – as well as increase the click through rate.

APPROACH

To raise awareness of properties available in the target areas of Southwell and Ravenshead, we created two new landing pages on the website and added them to the navigation. One landing page targeted the keyword ‘houses for sale Southwell’ and the other ‘houses for sale Ravenshead’. Both pages include a description about the area, properties available, frequently asked questions, contact details and optimised meta title and descriptions.

RESULTS

Several location specific keywords climbed a number of positions in Google, including:

‘Houses for sale Southwell’

is in position 4, compared to its previous position 9

‘Houses for sale Ravenshead’

climbed 18 positions and is now in position 4, moving onto the first page of Google

‘Southwell properties’

is in position 4, compared to position 11

As a result of this, we have seen a spike in impressions. Southwell query impressions have increased by 132% and Ravenshead query impressions have increased by 175%, compared to the previous four months.

Total number of keywords have increased by 33%, resulting in total clicks for the website increasing by 18%.

Contact us today for a free SEO consultation with our expert team.

FEEDBACK

★★★★★ 5/5

“The results we've seen since the development of the new Southwell and Ravenshead pages on the website have been significant, and this is a testament to the exceptional work of the team at Cartwright. The improvements in our Google rankings have made a noticeable impact and put more emphasis on our key locations. The team's approach to planning and strategy has been meticulous, as is their ability to adapt to the evolving digital landscape, which is evident in the results. We’re excited to continue building on this momentum and look forward to continued success.”