INNES ENGLAND
BACKGROUND
Innes England’s Market Insite is a renowned annual event that provides all the details of the biggest commercial property deals and exclusive insights from its highly-experienced specialists.
Having successfully presented the showpiece event online in the previous two years, we worked closely with the company to create a webinar for an audience of hundreds spanning the Midlands’ property and construction industry in February 2023.
APPROACH
Having reviewed last year’s webinar, we agreed on a fresh approach for 2023 with the creation of ‘on location’ videos of team members giving their viewpoints about the market while visiting prominent areas across the region.
We coupled this approach with filming head office interviews of key directors discussing the highs and lows of the commercial property world and looking ahead to the rest of the year.
The resulting 40-minute film, with eye-catching graphics and images to underline the information, was followed by a live audience Q&A hosted by the Cartwright team.
This was followed up with a range of written media content highlighting major results in Nottingham, Derby, Leicester and Birmingham – and an overarching review – for local and regional press organisations and with links to the online brochure produced for the event.
RESULTS
The ‘on the ground’ reporting was judged to be a resounding success, adding flavour to the presentations, and is an approach we’ll continue to evolve for future events.
Our pre-event publicity helped to gain more than 420 registrations for the webinar, which had a total of 346 viewers, with several audience questions.
The five press releases we issued gained 17 pieces of coverage with a total circulation reach of 5.4 million.
