Lemon and Lime Interiors
BACKGROUND
Lemon and Lime Interiors is an award-winning national home staging company with high-end property expertise to give potential buyers a memorable first impression and help homeowners sell high and fast.
Aiming to reach multiple audiences across the estate agent industry, as well as people looking to sell, PR is a core component of the marketing services we provide to Elaine Penhaul and her team, showcasing the firm’s expertise across national, consumer and trade publications.
APPROACH
We react speedily to press requests supporting seasonal trends, interior and property statistics. Meanwhile, our planned activity keeps our finger on the pulse, creating valuable tips and tricks on how to sell a home and showcasing the firm’s expertise.
We also produce a variety of press release content to appeal to home sellers, developers, estate agents and home staging audiences. A core strategic aim is to drive tangible lead generation and backlinking by delivering regular, pinpointed coverage to direct interested audiences to the website.
RESULTS
In 2023, our PR success was significant nationally, achieving notable coverage in The Times, Daily Mail and i paper, as well as key property media such as Estate Agent Today. While we generated a similar number of media hits to 2022, greater international coverage success contributed to an increase in audience reach of more than 300%.
In total, we achieved a staggering audience reach of 6 billion from 130 media hits, with 60% being in national publications. With featured comments also generating more than 50 backlinks from titles including Daily Express, Country Living and House Beautiful, we generated more than 500 direct referrals to the website, leading to spikes in enquiries and quotes for Lemon and Lime’s services.
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