MARKET PLACE LONDON
BACKGROUND
Market Place London is a rapidly growing independent street food brand with sites in Vauxhall, Peckham, Hounslow, and a newly-launched location on Harrow’s bustling high street.
The brand has a unique approach to street food, aiming to promote incredible flavours while offering prime opportunities to small and local businesses at high street locations, and at a fraction of the cost of a standalone venue.
Having been impressed by our vast experience in the food and drink sector across our London, Nottingham and Birmingham offices, the brand began a PR, social, marketing and SEO retainer in March with our first engagement to host an exciting press and influencer event for the launch of Market Place’s latest venue in Harrow.
APPROACH
We began by completing an SEO audit of the existing site and rolled out the amendments with Market Place’s designer to boost search visibility ahead of our launch event. Meanwhile, our social gurus managed the consolidation of Market Place’s socials under one overarching brand page.
Our PR team kicked off by drafting a host of press releases to raise awareness of the public opening, including liaison with viral YouTube stars The Sidemen, to announce the brand’s partnership with their popular chicken brand, Sides, at the new Harrow street food space.
We took on all event management ahead of the VIP night, including organising external suppliers and researching a carefully curated selection of Harrow and London-based food influencers and local businesses. Our team of dedicated support staff managed the guest list and social content on the night, helping to create a real buzz about the evening that lasted long after the launch.
RESULTS
With just a month to organise the event, our team was able to produce three pieces of content, securing 22 pieces of coverage in local and trade media, garnering an audience reach of 4.14 million in gold titles such as BigHospitality, Catering Today, Yahoo! News and all local Harrow news outlets.
We were able to curate a fantastic event for local press and influencers, sourcing all external suppliers and managing invitations to a targeted database to secure more than 75 influencers with a total following of over 435,000.
We also produced optimised copy for eight new vendors, while the social team gained a 111% increase in the number of accounts reached during the lead-up to the event.
Contact us today for a free PR consultation with our expert team.
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