Myrtha Pools
BACKGROUND
Our client Myrtha Pools, at the forefront of modular innovation in swimming pool design, wanted to reach key decision makers across the leisure and construction space.
APPROACH
We gathered leading voices from across the construction and leisure industry for a roundtable designed to explore how modern methods of construction can provide solutions for an ailing leisure estate. As well as hosting the session to facilitate engaging discussion, we secured attendance from key players, including national governing body Swim England, leading construction organisations such as Wates and framework provider Pagabo.
RESULTS
The discussion generated a wealth of multi-channel content, with topics such as the importance of data, estate rationalisation and co-location of facilities operating across thought leadership, press, social and video content. A number of business opportunities were secured for the client, acting as a key development tool, with further roundtable sessions in planning.
