A newbrand identity for Naismiths

NAISMITHS

Business rebrand and website development

BACKGROUND

Naismiths is a national real estate consultancy that operates across the UK, supplying services in project monitoring, restricting and advisory, building consultancy and project analytics.

As the business entered its 60th year and made some key businesses changes to leadership and services, it wanted a refreshed and modern look across its collateral, website and offices.

APPROACH

We conducted a brand workshop to explore a range of concepts that identified with Naismiths. Following this, we refined our branding ideas to focus on one cohesive Naismiths with four distinctive parts – representing the service areas.

We also worked with the team to solidify new messaging and value proposition.

Industry

Branding & Marketing
Professional Services

Services

Brand messaging
Branding & Marketing
Visual identity
Website development
Workshop facilitation

RESULTS

We have not only developed a new look and logo for Naismiths, but further supported in creating assets to utilise this branding across the business. This includes a marketing brochure, letter heads and slide designs, social media templates and facilitating the rebrand of the physical office spaces.

Additionally, our SEO team worked with Naismiths’ developer to rewrite and produce a new website – aligning the brand across all platforms.

Contact us today to talk to our branding & marketing experts.

FEEDBACK

★★★★★ 5/5

“We engaged with Cartwright to update and refresh our branding, although we were hesitant to diverge away from the branding that the company had used for over a decade, Cartwright's branding workshop and expertise were fantastic, they provided a clearly defined story, including a significant amount of information for the proposed new branding. During the workshop they worked closely with us to ensure that it met all of our requirements. I would highly recommend Cartwright to anyone and services they provide.”