Nottingham CityCare Partnerships

COMMUNICATIONS CAMPAIGN

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BACKGROUND

Nottingham CityCare Partnership is the city’s leading provider of community healthcare services. The social enterprise delivers a range of nursing and healthcare services, including health visits, community nursing, home-based rehabilitation services for older people, and nutrition and dietetics sessions. We were appointed to raise CityCare’s profile locally and then nationally in a two-pronged communications campaign.

APPROACH

We worked closely with the organisation’s many teams, from physiotherapy to end of life care, gathering the stories that touch the hearts and minds of people living in Nottingham. They included the 10–year–old who lost more than a stone in three months thanks to CityCare’s healthy weight management service, and the couple who quit smoking after 50 years of addiction. We sought headline–generating website traffic, service take–up and positive board reports.

RESULTS

As well as fantastic regional and national coverage, Cartwright created a crisis media strategy and managed all hostile media enquiries. We also created and delivered Connecting Care, a quarterly internal newsletter for CityCare colleagues. We delivered four outstanding campaigns.

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FEEDBACK

★★★★★ 5/5

“Cartwright has worked with us for the last four years and has become an integral part of our team. Responsive, reliable, and professional, Cartwright works hard to deliver high quality results for us. They are constantly thinking of new ways that are pertinent and compelling for us to tell our story and engage with our audiences.”