PAGABO
BACKGROUND
Pagabo is one of the UK’s leading framework providers, aiming to make the procurement process quicker, simpler, and more effective while creating positive social value for local communities. We have been working with the organisation since 2019, tasked with increasing market awareness of Pagabo, its operations, experts, and industry initiatives.
APPROACH
Our full-service approach has produced a busy pipeline of activity that incorporates key business announcements, thought leadership features, optimised content, event organisation and attendance, video and more in order to showcase the expertise across Pagabo’s procurement specialists.
A supplementary reactive strand to the PR strategy sees our team pivoting to position Pagabo’s experts front and centre of media commentary for key industry topics, such as the publication of the Construction Playbook and the government’s Levelling Up whitepaper.
Campaign work extends to support Pagabo’s other initiatives, including The Future of Construction, the Future Innovation Group, and the charitable Pagabo Foundation. Industry-wide collaboration is central to each of these initiatives, allowing us to pull on our strategic relationships across the sector to produce whitepaper reports, video content and more.
RESULTS
Pagabo’s reputation has been cemented in the media, with journalists regularly approaching our team to secure commentary for their stories. Throughout 2022, more than 300 media placements have been secured across key markets including construction, recruitment and education. Meanwhile, our cross-brand activity with parent organisation The 55 Group has produced an additional 50 media hits, meaning that the Pagabo brand has an overall potential audience reach of more than 40 million.
Contact us today to talk about a PR and digital marketing strategy for your brand.
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