Skegness Gateway

STAKEHOLDER ENGAGEMENT
COMMUNICATIONS STRATEGY

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BACKGROUND

Developer Croftmarsh is developing a 136-hectare sustainable urban extension on the outskirts of Skegness. As well as a communications strategy announcing the launch of the scheme to local and regional audiences, Cartwright was tasked with stakeholder mapping, reaching out to key decision-makers and conducting a public consultation, all to support a Local Development Order to be presented to the government.

APPROACH

Using our strategic communications plan, we identified the right people for Croftmarsh to liaise with and launched a tactical media campaign to win hearts and minds locally, including the community, councillors and MPs, key organisations, and local authorities. We created a detailed prospectus for potential occupiers and strategic partners and launched the Skegness Gateway website and social media channels to showcase the plans.

RESULTS

Using our skills in building strategic relationships and creating extensive stakeholder mapping, we organised a series of meetings for the Croftmarsh partners to generate support. Hundreds of people attended our public consultation and we collated all their feedback to support the LDO.

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FEEDBACK

★★★★★ 5/5

“Great work, Liz and team. We are building great relationships on the back of your stakeholder work. Thank you also for working so hard with the local media. Your expertise shines through.”