The Build Chain
BACKGROUND
The Build Chain was a new online platform to gain competitive quotes on materials, to ensure availability and discover local suppliers.
We were tasked with reaching building contractors, installers, and merchants to educate them on the platform’s USPs.
APPROACH
We targeted audiences on LinkedIn and Meta for two months for a rapid, nationwide brand awareness campaign to ‘warm up’ cold users. Our KPIs were advert reach, impressions, engagement and website traffic.
We created an engaging landing page and tested various advert creatives that highlighted key statistics and results that users could achieve if they signed up to the platform. We used a soft ‘learn more’ call-to-action to encourage users to click through to a trackable landing page.
RESULTS
Our ads were shown 292,280 times and seen by 133,317 social media users. 1,816 users clicked through to the website. We successfully built a warm audience that could further be marketed to during phase two of our activity.
Contact us to discuss your needs and how our team can help you with paid social media.
